Scottish style destination

BEHIND THE BOUTIQUE: ALLURING

Our community of inspiring female business owners is the beating heart of Atterley. Meet Deborah, founder of Elgin-based style hub Alluring Boutique.

Looking for a new Scottish style destination? Look no further than Alluring, a contemporary, family-run womenswear boutique in the Northern town of Elgin.

At the helm of this boutique is lifelong fashion enthusiast, Deborah. A desire to shake things up led her to open her very own business in 2017. Striving to offer fellow fashion enthusiasts the kind of personable experience she looks for herself, Deborah has attracted a loyal clientele who depend on her expert style insights.

And with an international brand mix on offer, it’s no wonder her customers keep coming back. From star Scandi brand Baum und Pferdgarten to on-the-rise London label Primrose Park, Deborah’s inspiration is far-reaching, and her selection ever-evolving. But don’t take our word; hear it from the buyer herself. We talked to Deborah about what it’s really like running your own business…

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