Launched in Rome in 2019, Amotea’s elegant and ethereal pieces are inspired by the art, history and character of the eternal city.

But for founder and creative director Diletta Amodei, the modern cosmopolitan woman is her primary muse – who, according to Diletta, “Looks to the future but with a bit of nostalgia for the past, for the classic.” She’s romantic and sophisticated, tough and edgy, feminine and ethereal, much like Rome itself. Enter Amotea. The brand embraces these contrasts with a fluid look-book of dresses, separates and accessories that are full of energy, texture and sophistication thanks to fabrics like plissé tulle, crisp cotton, structured taffeta and lace.

Amotea presents a new idea of romantic elegance for the 2021 woman. Elle, Grazia and Vanity Fair agree that this emerging label is one to watch…


East London fashion hub The Mercantile is widely loved for its eclectic brand mix and friendly, knowledgeable team. Hear the story behind the Atterley boutique from owner and buyer Debra McCann.

In London’s vibrant Spitalfields area sits The Mercantile, a multi-brand boutique bursting with unique designer gems. From emerging sustainable labels to fail-safe favourites – think Stine Goya, Bellerose and American Vintage – The Mercantile’s offering is vast, varied and guaranteed to draw you in.

Owner Debra McCann knows her customers well. And, with years of boutique experience and trade show buying behind her, she’s a trust-worthy source for discovering smaller designers and brands. Fine-tuning The Mercantile’s offering has meant seeking out new labels she knows her regulars will love, and stocking the latest from those they already do. Hear from Debra herself about the boutique’s journey, its challenges and its exciting future.


Unreal Fur’s collection of vegan and cruelty-free outerwear and accessories is leading the charge in the faux-volution.

A winner of the PETA Fashion Awards 2018, Unreal Fur has been a firm favourite among ethically-conscious shoppers since launching in Melbourne in 2011. 

Unreal Fur is known for its faux fur and vegan leather coats, gilets, collars and scarves in a playful palette that mixes pastels, neutrals and eye-catching animal-inspired prints. The quality materials like faux suede – more durable than its animal-sourced counterpart – give the appearance and plush texture of fur or leather but ensure that you can shop with a clear conscience. 

A relevant offering of puffer jackets, trenches and more, shop investment buys that will work in your wardrobe for years to come…


Spring starts now – officially. Here’s to the bursting bulbs, the longer days, the birdsong. After a long winter I’m craving to wear clothes with the optimism of the season.  A colour tweak, a different sleeve length, new layering can bring a small update that feels like saying goodbye to winter. is where you can support local and independent boutiques as we all emerge from the past year. Here are some of my favourite picks.


This quietly stylish label has polished, wearable and universally flattering pieces designed to allow an easy transition between work and the weekend.

Lindsay Nicholas has an impressive set of style credentials with degrees from the Parsons School of Design and the Fashion Institute of Technology. She worked globally in luxury advertising and marketing for almost twenty years and it was this jet-setting lifestyle that inspired the launch of her eponymous fashion label, Lindsay Nicholas New York. Lindsay wanted sophisticated clothing that would work across multiple time zones and climates while remaining cool and comfortable at the airport, in a boardroom or for after-hours drinks.

Lindsay Nicholas New York embraces minimalism. The pieces are neutral, loosely tailored; elevated by clean lines and sumptuous fabrics like silk that inspire confidence and longevity. Her muses? The designer cites the refined and quiet elegance of style icons like Coco Chanel, Phoebe Philo and Victoria Beckham.

Lindsay embodies a global lifestyle and her seasonless collections are designed to be fashionable in Sydney, Singapore or New York City. You can read and shop below…


Want to emulate your favourite French muses? Hear what our expert Boutique Buyers have to say about the enviably effortless aesthetic.

We could wax lyrical about the allure of French style all day long. That Parisian ‘je ne sais quoi’ has inspired and mystified the fashion world in equal measure, leaving us all with one burning question: What is the secret to French style?

Well it turns out you don’t need to go to France to find out. From Brighton to Bologna, London to the City of Love itself, our global boutiques stock the finest French brands around – and you can shop them all right here on Atterley.

But first, why not hear from our resident fashion experts? These three boutique owners were our first port of call when it came to brushing up on le style français.


Longing for spring? Us too. Here are the mood-boosting pieces our Boutique Buyers can’t wait to wear.

A season of new beginnings and long-awaited better weather, spring inspires change and colour in abundance. And we’re all in need of both. After a year of 24/7 loungewear, we’re just about ready to rediscover how fun fashion can be.

And our Boutique Buyers are ready and waiting with a fresh selection of uplifting style finds. Setting the sartorial mood with bright, playful prints and comfortable, easy pieces (because life is still spent at home for most), our 300+ boutiques are full to the brim with appropriate looks for now. Not sure where to start? These styles will instantly transform your wardrobe, giving you confidence and positivity for the season ahead.


The collection of distinctive classics will add instant polish to your look, leaving you feeling elevated and ready for the new season.

Ivy & Oak has a covetable offering of dresses, separates and tailoring that is softened by a palette cleanser of neutrals – think oatmeal, butterscotch, caramel, coffee, pistachio and more calming hues.

The fuss-free silhouettes are made for minimalists but pieces are elevated with well-placed design details – take the silky blouse with fluted sleeves and a feminine ruffled neckline, or the alpaca wool knit with light-catching pearlescent buttons. Caroline Gentz, the founder, says that it’s a brand made for women who value quality, simplicity and style. Ivy & Oak does pared-back elegance well. The collection looks and feels expensive but has an affordable price tag for the pieces you’ve been searching for to complete the elusive wardrobe classics checklist.

Ivy & Oak is all about a timeless and versatile rotation of hard-working looks with endless styling options. If you want to invest in understated pieces that make getting dressed easy, look no further…