SUSTAINABLE FASHION

It’s never been easier to be sustainable with your style. From Instagram-approved trainers and colour-pop cashmere to modernist hand-crafted jewellery: in recent years there has been a welcome influx of vibrant, innovative and stylish labels offering eco-conscious designs we actually want to wear. It’s ‘in’ to be eco. 

It might come as little surprise that the Fashion industry – after oil – is the world’s biggest environmental enemy. The problem of cheap, fast fashion is one that persists at the peril of the planet, as well as the people and communities behind the production. All too often we compromise quality for convenience in favour of a quick fashion fix.

So what can we do? Buy less and buy better: that’s our Boutique Buyers’ mantra. Look for clothes that were made to last, and consider opting for organic, recycled and responsibly sourced textiles, fair working conditions and transparent supply chains. The easiest place to start? Invest in labels that are already achieving all of the above. Here we highlight three change-making ethical brands shaping the future of fashion – and the environment – with their clean green credentials.

3 FEMALE-LED LABELS TO INSPIRE

Ready to be inspired by some of fashion’s most influential women? We asked three of Atterley’s award-winning boutique owners, with inspirational stories of their own, to name the female designers and creative directors they respect the most. 

We all know that clothes we wear relate to so much more than passing seasonal trends. They allow us the freedom to express our individuality, our personality, and our creativity. They can empower, embolden and inspire. In an often male-dominated industry, this is our opportunity to support fashion made for women, by women. To celebrate the return of International Women’s Day, we bring you a specially curated edit of the female designers and women-led labels that have changed the game and blazed a trail for generations to come.

 

3 STEPS TO A STREET STYLE CAPSULE

Fashion Month has evolved to become so much more than a preview of designers’ and brands’ latest collections. While future trends unfold on the catwalks, it is on the streets where the most blog-able sartorial moments occur. From Scandi style capitals Copenhagen and Stockholm to big-hitting headliners New York, London, Paris and Milan, we can reliably count on the industry’s best-dressed to turn out for a month-long street style showcase, providing a visual feast to inspire our shopping carts and wishlists alike.

When taking a closer look at how these stylists, editors, bloggers and Instagrammers create their ensembles, an unexpected pattern emerges. What becomes ever apparent is that these tastemakers have mastered the art of the ‘instant impact outfit’. That is to say, capsule wardrobes curated to attract the shutter clicks of the most revered street style photographers and cause a flurry of regrams, tweets, pins – you name it. So how can you apply this formula to your own outfits, and your own personal style? Here we unpick the three key looks we’ve found to be essential to this distinctive oeuvre of dressing.

THE TREND REPORT

Fine tune your autumn winter wardrobe and embrace the shifting sartorial mood with The Atterley Trend Report. Welcome to your hand picked edit of the looks and labels our Boutique Buyers are investing in now. 

Make a fierce foray into animal print, brought up-to-date this season and reinterpreted in countless AW18 collections. Take a trip to the country via heritage-inspired checks, tailoring and knitwear. Or counteract darkening days with mood-boosting brights and captivating colour clashes. The key to this season’s trends? They are far from prescriptive – curate your closet with ample space to let your personal style shine to through, and remember it’s not what you wear, it’s how you wear it. 

 

 

OCCASIONWEAR: STYLE YOUR NIGHT

This party season it’s time to defy the dress code. Here, we take event dressing inspiration from four influencers known for their distinctive personal style. Whether you opt for effortless and eclectic high-low looks, sleek sophisticated ensembles or unabashed glitz and glamour; the key takeaway is to embrace your own aesthetic and style your night. 

THE SLOGAN TOP IS YOUR NEW WARDROBE ESSENTIAL

Make the slogan top your new wardrobe essential, starting with our edit of statement styles…

Tracing its roots back to the anarchic spirit of the 60s and 70s, the slogan top still has something to say for the modern wearer. Now considered an empowering wardrobe staple for weekends off duty, date-night drinks or workwear with a twist; these cult buys add an element of the unexpected to your tried-and-tested ensembles.

From Bella Freud to Chinti and Parker, labels high and low are proving that clothes can say volumes. So, keep scrolling to find the slogan style that speaks to you.

THE INVESTMENT PIECE: LUXE CASHMERE

With the arrival of cooler days, the indulgent appeal of luxe cashmere is back on our style agenda.

Long considered the epitome of quality, our love of cashmere signals a revival of the investment piece. Whether it’s classic cardigans, sweaters and loungewear, or off-beat iterations with playful slogans and motifs; these wardrobe icons stand up to passing trends with their treasure-forever appeal.

Once you’ve found your must-have knit, you’ll realise that the fun part is still to come. The styling options for cashmere are boundless. According to our Boutique Buyers, these are the looks you’ll want to buy now, and wear always.

JUST IN: EAST LONDON COOL FROM THE MERCANTILE

Atterley Boutique and Spitalfields style destination The Mercantile is an independent hot-spot for inspirational East London style. Their store showcases an eclectic blend of emerging labels alongside unusual finds from British, Parisian and Scandinavian designers. Owner and buyer Debra McCann talks us through the it-buy labels she’s bookmarking for AW18.

“As The Mercantile London enters the new fall season, the last of the sun-baked days cool down with a reflective mood. Drawing from the memories of an intense Indian summer, the fall collections retain their strength but add a quietness that softens as we head into the new season. Expect a kaleidoscope of fresh new colour and print alongside textural knitwear and the most incredible denim.”