LESSONS IN PRINT FROM THE SCANDI STYLE SET

Think you know how to wear print? These Scandinavian style muses can teach us a thing or two…

Long have we looked to the streets of Copenhagen, Stockholm and Oslo for style inspiration. The resident fashion pack are experts in putting together swoon-worthy outfits.

The area where they particularly excel? Print, of course. From bold, bright patterns to classic motifs, Scandinavians’ playful approach to styling and wearing prints is awe-inspiring. The pairings are never obvious, but the result is always polished. It can be difficult to know which patterns work well together, and when you’ve just got too much going on – so, if you want to pull off print like the Scandi style set, keep scrolling for the top tips we’ve observed…

WHAT TO BUY FOR: THE MAGPIE

Does your loved one have an eye for all thinks shiny? From elegant gold jewellery to stylish sequins, she’ll light up when she sees these glitzy gifts.

Jewellery is an understandably popular gift during the festive season. There’s a certain sentimentality about receiving a special piece that your loved one has carefully chosen, and that you can carry around with 24/7. But for some, there is no greater thrill than opening that little velvet box on Christmas morning.

Know the type? Then look no further. Among Atterley’s many unique jewellery brands is Jewel Tree London, a reliable source of unique, eye-catching jewellery that your magpie-minded friend will adore. Deborah from team JTL explained to us what makes their brand stand out…

“At Jewel Tree London, we believe everyday is precious. Designed with love and crafted with quality and care, all our products are unique to us and developed in-house – the perfect gifts for your loved ones this Christmas, and something they will cherish for years to come.”

So, keep scrolling to see our glittery picks from Jewel Tree London and more independent labels…

WHAT TO BUY FOR: THE FASHION GIRL

Struggling to shop for the fashion girl in your life? We know she’ll love these stylish gifts…

Everyone has that one trend-setting friend who always looks on-point. Her envy-inducing outfits are perfectly polished; the labels she waxes lyrical about are constantly the subject of your google searches. She has a die-hard affinity for vibrant colour, bold patterns, and head-turning silhouettes, and feels just as at home in a vintage shop as she does in her favourite department store. The fashion girl doesn’t shy away from making a statement – in fact, it’s her sartorial mantra.

Sound familiar? Lucky for you, Atterley Boutique S120 is a haven of cool-girl style, aka the perfect place to find a unique gift your trendy friend will love. So, we asked Sara, one of the boutique’s owners, for some shopping guidance…

“Shopping for a shop-a-holic? Yes, the one with immaculate taste – and yes, with a pretty clear idea of what she wants for Christmas. But hey, that doesn’t mean she doesn’t deserve a little surprise (or two). Fear not – S120 is here to help. Go under the radar and shop for small labels, unique pieces and special treats for your style-savvy loved one. She will be impressed (and Santa, too).” 

Be it a faux-fur coat from cult label Stand, or a silky scarf from Scandi favourite Stine Goya – these pieces will fit right into your fashion girl’s wardrobe.

WHAT TO BUY FOR: THE PICKY ONE

Stuck for what to buy your ultra-picky friend? Appease her tricky taste with these luxury gift ideas…

Trying to shop for someone who’s impossible to shop for? Think of that one friend who has very specific taste and knows exactly what they like. To avoid the dreaded disappointment on their face when they open a present they’re not in love with (we’ve all be there), gift clever this Christmas.

Everyone needs a bit of luxury in their life, so treat your loved one to unique pieces that she can appreciate daily. A scented candle is always a winner. Want to make a grand gesture? Splash out on some dreamy nightwear from Olivia von Halle, or a cosy knit from laid-back French label Isabel Marant Étoile. We heard from Sulaika at Atterley Boutique Stil Lifestyle on the high-quality pieces even the pickiest of people will love.

“Shop stylish & chic gifts, big & small, from independent retailers this Christmas. From luxurious beauty products, jewellery and candles to cashmere socks, gloves and scarves. Whatever your budget, we have sourced the most coveted gifts for you and your loved ones this festive season.”

Without further ado, discover our elegant edit of cashmere knitwear, silk pyjamas and more unique finds…

WHAT TO BUY FOR: THE ECO FRIEND

Put quality over quantity when shopping for your eco-aware friend. These sustainable buys are a good place to start… 

Inspired by the slow fashion movement? Brands like Chinti & Parker, Emily & Fin, and Beaumont Organic are proving that sustainable style doesn’t have to be limiting. This season, plenty of fun, lovingly made pieces have landed in our boutiques.

When it comes to buying a sustainable gift, it’s important to respect your loved one’s own shopping habits. If she’s a minimalist, treat her to an investment piece that will stand the test of time, like a high-quality knit or handmade jewellery. If she’s vegan, opt for an accessory from ethical brand Matt & Nat, or a faux-leather piece from of-the-moment label Nanushka.

We spoke to Hannah from Atterley Brand Beaumont Organic about what thoughtful and considered labels have to offer at this time of year.

“This year the Beaumont Organic team have curated a gifting collection that is 100% sustainably and ethically sourced. Like all our range, these styles are limited editions, and many are individually handcrafted with detailing that varies slightly from piece to piece making them a truly unique gift. As always, we encourage our customers to shop consciously this Christmas.”

So, if you want to invest in something truly special this festive season, discover our eco gifting edit below…

DAZZLE AT EVERY EVENT WITH THESE 3 PARTY LOOKS

Whether a casual get-together or an all-night extravaganza is on your horizon, we’ve found the partywear looks you’ll need.

Party season is among us – and there’s no shortage of sequins, satin and sparkle to excite. But after-dark attire is a tricky thing to master, especially with the wide spectrum of events to consider. On the one hand, you have the Office Christmas Party; on the other, New Years’ Eve – and, to make life difficult, the two involve entirely different dress codes.

But fear not; we’ve put together fool-proof outfits for every occasion so you don’t have to. From subtle looks to glam getup, our Boutique Buyers’ unique partywear picks will make you stand out from the crowd.

3 UNIQUE SNEAKER BRANDS THAT SHOULD BE ON YOUR RADAR

The best sneaker brands you’ve probably never heard of, courtesy of Atterley Boutique Team Shoes…

Sneakers are an off-duty wardrobe essential. And no one knows this better than the trainer enthusiasts at Italian boutique Team Shoes. Pedro Trivino, the store’s E-commerce Manager, says, “Sneakers have become a daily fashion accessory in the last few years. They can be worn on any occasion, day to night.”

From fashion trailblazers Puma, Fila and Calvin Klein to lesser-known indie brands, Team Shoes’ collection caters to their varied, trainer-obsessed customer base. According to Pedro, its the shoe’s unparalleled versatility that has won it such popularity. “The styles are different: classic 70s, technical sporty or exaggerated 90s style. You can create infinite combinations: match them with classic-cut trousers, feminine dresses or classic jeans. A versatile accessory, which welcomes all styles and different personalities.”

So, are you ready to update your sneaker repertoire, but don’t know where to start? While we’ll always be loyal our classic Veja‘s and fail-safe Adidas, these three cult brands from Team Shoes have captured our attention this season…

THIS BOUTIQUE IS THE ONE-STOP SHOP FOR CULT LABELS

On the hunt for the new it-brands? According to Atterley Boutique The Dressing Room, these are the emerging fashion labels you should be shopping.

Recognised by Vogue, Stylist and The Telegraph as one of the UK’s most esteemed contemporary fashion boutiques, The Dressing Room is a wonderland of colourful designer finds. Founded by retail trailblazer Deryane Tadd, the style destination houses leading labels as well as unique finds from emerging brands.

Shoppers from its hometown of St Albans – and beyond – are drawn to the store’s alluring curated collections from British, Parisian, LA and Scandinavian labels.  Owner and buyer Deryane keeps her loyal customer base in mind at every stage of the buying process.I instinctively know what my customers will love.” says award-winning retailer Deryane. “We all thrive on styling looks for our ladies in store and online.” 

Since 2005, The Dressing Room has built a reputation for being first off the mark in finding fashion’s new it-labels. With styles by core brands J Brand, Sam Edelman and Baum Und Pferdgarten to new kids on the block Apparis, Lily & Lionel, Mercy Delta and Fabienne Chapot, Deryane is a champion of small-scale indie designers as much as established brands. Attending over 100 trade shows annually gives her insider knowledge on new brands to name-check. “We are very much about styling affordable and aspirational brands and collections together. It’s all about getting the edit right for our customers.

So, if your closet is craving a bit of colour, or you’re looking for the next big it-label, we’ve got just the fashion fix you need.  Keep scrolling for an exclusive insight into Deryane’s favourite finds.