EVERY GOOD WARDROBE INCLUDES THESE STYLE ESSENTIALS

The secret to achieving a polished and versatile everyday wardrobe? Nailing those core essentials and investing in key layering pieces…

It’s 2020, but some of our favourite ’90s wardrobe icons are having a style renaissance. Think the kind of spaghetti strap tops and preppy crew neck cardigans you’d spot Kate Moss and Miss Rachel Greene wearing paired with pale wash denim. While we’re all for embracing fashion nostalgia, we also love how style experts are modernising these classic shapes.

This season, we’re looking to Danish brand Rosemunde for our love-forever essentials. The label’s signature silk tops and super-soft cardigans are the kind of everyday go-tos that make effortless dressing easy. Not only are Rosemunde’s designs incredibly versatile – the elevated basics are made from a breathable cotton and silk mix, so you can expect maximum comfort.

But basic doesn’t have to mean boring. For Rosemunde, it’s all in the details. With a delicate lace trim along the neckline and an ultra-flattering cut, you’ll be wearing your new, 90s-esque cami on rotation. Feeling preppy? The brand’s ribbed, neutral cardigans are fulfilling all of our cool-but-classic outfit aspirations. So, whether you’re looking for a new work uniform or a sultry evening ensemble, start with these easy essentials…

LESSONS IN COLOUR FROM THE LONDON FASHION SET

The saturation dial was turned all the way up at London Fashion Week. You may think you know how to wear colour, but the street style set have a next-level grasp on the combinations we should buy into…

The global style set arrived to London for fashion week just in time for Storm Dennis to roll in; but they didn’t let the weather stand in the way of their colourful outfit plans. The streets were teeming with rainbow hues, with rich shades of green and lilac taking centre-stage. Super-sized outerwear was adorned with vibrant prints and outfits were elevated with high-voltage accessories. Even the umbrellas looked purposefully chic.

Needless to say, we’re ready for spring. So we couldn’t have been happier to see that Fashion Week attendees ditched winter tones in favour of mood-boosting colour combinations. Keep scrolling to see our favourite looks…

THE NEW SCANDI LABEL THAT VOGUE LOVES

Are you on the lookout for casual yet polished, throw-on-and-go pieces that can slot seamlessly into your everyday wardrobe? Of course you are. Enter Lolly’s Laundry, the new Scandi brand we know you’ll be adding to your wishlist…

Call off your search – we’ve found your new go-to label. Lolly’s Laundry is where Danish design meets affordable prices and everyday wearability. From floral prairie dresses to home-spun cardigans (they are this season’s knitwear must-have), the Vogue-approved brand is our Boutique Buyers’ new favourite for fun, feminine pieces that don’t cost the earth.

Think vintage-inspired dresses adorned with whimsical micro-florals, fluttery midi skirts in painterly prints, romantic ruffle necklines and quality knitwear that will go with just about everything you own. Whether you’re a girly-girl at heart or lean towards a edgier aesthetic, we think these versatile pieces are destined to become your new everyday wardrobe heroes. Join us to be first on the list with the new Scandi it-brand on the block…

STYLE BY CITY: NEW YORK TREND WATCH

Looking for fresh fashion inspiration? According to Manhattan’s trendsetters, these are winning styles of the season.

There are no hard-and-fast rules when it comes to Fashion Week dressing. For the New York style set, this meant getting experimental. Show attendees battled their winter woes with bold colours and playful layering, putting the emphasis on their outerwear; duvet-like styles and technicolor faux fur were popular choices. Chunky boots and boxy blazers gave even the most feminine and floral of frocks an urban edge. Colours were blocked and prints were clashed, resulting in plenty of clever contrasts to inspire.

But as always, certain motifs made it straight to the top of our wishlists. Keep scrolling to see the three looks we’ll be shopping this season…

LOW-KEY LOOKS FOR VALENTINE’S DAY

However you’re spending your Valentine’s Day, these easy ensembles will keep you looking – and feeling – great.

If Valentine’s Day isn’t your thing, that doesn’t mean you have to completely ignore it. Take the opportunity to spend time with the people you love – romantically or otherwise.

With the rise of Gal-entine’s celebrations and the ‘self-love’ movement, nowadays the Hallmark holiday means something different to everyone. Whether a girly Netflix binge or a candlelit dinner is on your agenda, you’ll need an outfit to match the occasion. This year, are you on the lookout for a show-stopping dress, or a cosy PJ set? Whatever plans you’ve made, we have just the pieces you need…

STYLE BY CITY: OUR FAVOURITE LOOKS FROM CPHFW

A fresh wave of Scandi style has flooded Copenhagen Fashion Week – these are the enviable looks we’ll be recreating…

It’s that time of year again: with the arrival of Spring comes an influx of seasonal style from around the world. With the eagerly-awaited Copenhagen Fashion Week just behind us, we’ve rounded up the best looks spotted on the streets of the Danish capital. Show attendees flocked to the venues in suitably bold style, showcasing an abundance of fashion moments to inspire. From sleek leather suits to slouchy clutches; layered floral dresses to boxy tailoring, the stream of inspiring ensembles was anything but predictable.

But scrolling through our Instagram feeds, certain looks stopped us in our tracks. So, take note from these trendsetting influencers and think Scandi this season…

HOW TO SHOP SMART & TRANSCEND THE TRENDS

Tired of trends? Put longevity at the top of your agenda and add these investment buys to your wishlist.

Sometimes, the temptation to give in to trends and shop for the here & now is all too tempting. We all love a good trend, but nothing pleases us – and our Boutique Buyers – more than those timeless, tried-and-tested styles. Think proper denim jeans, or a cosy cashmere knit. No shoe can compete with the classic Chelsea boot, and no closet is complete without a camel coat.

So, if you find yourself nodding along as we list our wardrobe icons, keep reading and take note of our tips on shopping smart this year.

3 BRANDS TO KNOW & SHOP IN 2020

Now’s the time to expand your style horizons, so get acquainted with these emerging labels…

Do you find yourself falling into the same sartorial habits year after year? It could be that you find yourself drawn to certain cuts and silhouettes. Or, maybe you have two or three go-to labels that you know you can rely on.

But a brand new decade is the perfect opportunity to try out a new brand. Our Boutique Buyers have their fingers on the pulse when it comes to discovering new and exciting designers they know their customers will love. So, instead of sticking to your fail-safe favourites throughout 2020, give these of-the-moment labels a try.