nrby

MEET THE FOUNDER OF EDITOR-APPROVED LABEL NRBY

Jo Hooper talks about her journey from buyer to founder, the importance of women empowering women and what she’s looking forward to wearing from the new collection.

Elle, Harper’s Bazaar and The Telegraph Fashion are just a handful of the publications that have fallen for brand-to-watch, NRBY.

NRBY creates simple wardrobe staples that prove clothing can be functional and seasonless without compromising on style. Jo was inspired by the concept of one-mile wear – the idea of clothes that can be worn, “For lazy days and doing days, and the days when you’re putting one foot in front of the other and seeing where life takes you.” The streamlined edit of slip-on dresses, casual tailoring, cashmere knitwear and dependable layering pieces are designed to slot seamlessly into your closet and have been seen on the likes of Alexandra Shulman, Lisa SnowdonJanet Street-PorterMary Nightingale and Marianela NunezThe collection’s fresh and feminine colour palette, feel-good fabrics and easy shapes are perfect for the everyday.

Naturally, we were keen to hear from the woman behind this fast-rising and universally appealing label. Meet Jo Hooper…

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