lucy choi london

SAY HELLO TO THE NEWEST MEMBER OF A SHOE DESIGN DYNASTY

Lucy Choi more than steps up to her family name with a work-of-art collection of classically elegant shapes remixed with jewellery-like accents and finishes. 

The niece of the iconic designer, Jimmy Choo, proves a talent for creating shoes that tell a tale is in her blood with her latest offering of pretty pumps, timeless boots and day-to-night heels. Lucy Choi’s focus on wearable heritage styles with a modern twist define her unique aesthetic, setting her apart in a dynasty of shoe design giants. 

The cornerstones of her brand are comfort, craftsmanship and character, values elevated by deliciously feminine detailing that’s echoed from heel to toe. “My uncle always taught me that when a shoe is well-made and well-crafted, it will be comfortable,” says Lucy. We’re in agreement. The luxurious and playful mix of fabrics of her autumn-winter arrivals – rich velvet, supple leather and subtle sparkle – leave us swooning. 

You won’t have to switch footwear between the commute and the office, these shoes are an investment buy with miles of comfort and sophistication to spare. Interested? We certainly are. We caught up with the designer herself about her approach to the business of crafting shoes of beauty and practicality. 

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