BEHIND THE BOUTIQUE: LORNA RUBY

For International Women’s Day, we’re celebrating the inspirational female business owners at the heart of our boutique community. Enter Lorna Ruby, the brains behind eponymous boutique and much-loved style sanctuary, Lorna Ruby…

Ex-fashion agent Lorna Ruby runs a small but charming retail space in Devon, where she curates a dreamy offering of covetable pieces you’re about to fall in love with (trust us, we already have). Stocking a mix of established and on-the-rise labels – mostly from France and Scandinavia – the boutique is the product of years spend in the industry. Insider knowledge, combined with inspiration from her travels, motivated Lorna to create her very own fashion destination in 2014.

Today, the must-visit shop is home to an ever-changing selection of on-trend and love-forever styles. From Bellerose‘s chic outerwear to American Vintage‘s staple knits, you’ll find what you’re looking for at Lorna Ruby. With this in mind, we were keen to learn a little bit more about the story behind the boutique. So, we asked Lorna about the experience of running her own fashion-focused business…

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