denim destination


To celebrate the 8th birthday of beloved denim destination ALC, we hear the story behind the Atterley boutique from owner and founder Adele.

ALC first opened its doors back in 2012. Tucked away on a quaint street in Edinburgh’s New Town, the small yet mighty store fast became a trusted sanctuary for denim devotees and independent style enthusiasts.

Owner Adele Crombie felt the absence of easy-to-find, perfect fitting denim on offer at the time, so she took on the role of jean seeker. Sourcing quality denim from under-the-radar labels started as a personal interest, but with the inception of ALC, became a full-time endeavour. Adele carefully curates the very best denim on the market, removing the stress and time that too often accompanies jean shopping. Today, the boutique has expanded to include other timeless wardrobe essentials – from fail-safe striped tees to easy everyday dresses – and a varied selection of lesser-known and sustainable labels.

But don’t let us convince you to shop with ALC. Instead, hear all about the birthday boutique from the denim connoisseur herself…

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