2020 TRENDS TO TAKE INTO THE NEW YEAR

While we’re more than happy to show 2020 the door, there are a few fashion trends worth taking into 2021.

In a year unlike any other, fashion did its best – like all of us – to mould to changing circumstances. The absence of occasions in our calendars may have left us feeling all dressed up with nowhere to go, but the 2020 wasn’t a total write-off where trends are concerned.

With a rising number of Zoom calls on the weekly, and mood-lifting internet campaigns like ‘Dress Up Friday’ populating our feeds, many have been using style to retain some sense of normality. There’s no doubt that our shifting lifestyles were reflected in the dominant trends. From comfy, cosy loungewear to low-key yet elegant ensembles, it was certainly a year of sartorial simplicity. And with an uncertain few months ahead of us, there’s no reason for this to change.

So, scroll on to see the fail-safe trends we’ll be relying on for a positive start to 2021.

CASHMERE KNITS THAT MAKE THE SIMPLEST OF OUTFITS SPECIAL

Adeela Salehjee’s playfully feminine collection is spun from sumptuously soft cashmere to elevate your downtime dressing. 

We don’t have to tell you that loungewear is this year’s defining trend. The transition to at-home working and socialising has led to new-found domesticity for many and with it, a shift in attitudes towards what constitutes appropriate daily attire. 

A closet cornerstone, cashmere is the epitome of a hygge aesthetic; a knit with a touch of luxury that makes the simplest of outfits special. This feel-good appeal is at the heart of an uplifting collection of jumpers, cardigans and gloves designed by self-professed knitwear specialist, Adeela Salehjee.

The light-hearted collection is adorned with scattered sparkles, cheerful stripe details and vibrant colour combinations, with pieces featured in Vogue, Tatler and Glamour. Adeela Salehjee offers deliciously cosy looks to complement your new-found nesting expertise.

OUR BOUTIQUE BUYERS’ FRENCH STYLE PICKS

Want to emulate your favourite French muses? Hear what our expert Boutique Buyers have to say about the enviably effortless aesthetic.

We could wax lyrical about the allure of French style all day long. That Parisian ‘je ne sais quoi’ has inspired and mystified the fashion world in equal measure, leaving us all with one burning question: What is the secret to French style?

Well it turns out you don’t need to go to France to find out. From Brighton to Bologna, London to the City of Love itself, our global boutiques stock the finest French brands around – and you can shop them all right here on Atterley.

But first, why not hear from our resident fashion experts? These three boutique owners were our first port of call when it came to brushing up on le style français.

THE COSIEST KNITS & HOW TO WEAR THEM

Knitted layers are a wardrobe necessity at this time of year. See the reach-for winter wares that are selling out fast, and how we’re styling them into easy everyday looks.

Winter is well underway, and we’re relying on chunky-knit jumpers and cardigans to get us through the cold front. This year, our boutiques have treated us to a tactile array of cosy knits you won’t want to take off. From thick embroidered cardis to slimline cashmere turtlenecks, there’s a super-soft layer to suit every style.

But, as always, we have our favourites – and so do you. Scroll on to see the best-selling knits you’ve been adding to your baskets, plus our top tips for how to wear them.

MAKE STAYING IN THE NEW GOING OUT

Me & Thee offer polished styles in premium, soft-stretch fabrics and draped shapes that are super wearable, providing the perfect ensemble for dressing up on a dress down day. 

We get it – our holiday celebrations have had to change again. Or worse, they’ve been reincarnated as zoom quizzes. But, postponed plans doesn’t mean our evening-worthy wardrobes have to hibernate

Me & Thee is a label changing our perspective on the longevity of formalwear. Their offering of luxe dresses and separates in jewel-hued, body-skimming fabrics celebrate your natural curves while remaining deliciously comfortable. The glamorous silhouettes are made to accentuate. The flattering fits are effortless day and night. We have no idea what this year’s party season will look like but we are sure of one thing. If festivities only take us as far as the living room, Me & Thee will keep us looking and feeling good.

You make the rules and we say yes to clothing that sparks a little bit of joy in these uncertain times. After all, finding moments of happiness where we can has never been more important. Here’s how we’ll be dressing up our downtime. 

THE JOY OF DRESSING UP

Siobhan Molloy, the design student turned designer, has mastered the art of creating clothes with big-entrance energy.

We’re falling for the theatre of her dresses and separates; romantic ruffled skirts and high necklines allude to bygone ideas of femininity, while punchy stripes and contrasting details collide to add a contemporary edge. Siobhan Molloy is all about movement and fluidity, favouring lightweight fabrics like soft silk and comfortable cotton that look and feel exquisite. 

Her timeless prints are created with slow fashion in mind – a more considered approach to garment design advocating styles with longevity. Siobhan Molloy’s re-mix of dainty florals, geometric stripes and go-big-or-go-home polka dots breathe fresh air into the daily humdrum of our wardrobes, bringing an element of outfit polish without the added effort. 

If you’re looking to take a stand against the season’s usual moody hues, this playful collection is your best defence for a winning autumn-winter lookbook.

MEET THE INSPIRING DESIGNER BEHIND LISOU LONDON

Hear from London-based fashion force Rene Macdonald about her journey to launching Lisou, supporting fellow businesswoman and the best ways to wear her head-turning new collection.

Loved by the likes of Kate Garraway, Hilary Duff and Zooey Deschanel, Lisou has made quite the mark on the fashion world in the three years since its launch. Not only do A-listers adore the feel-good label, but a host of London’s most-followed influencers – from Lucy Williams to Liv Purvis – have donned the statement designs.

And it’s easy to see why. A champion of bold, upbeat style, head designer Rene Macdonald combines retro shapes and timeless cuts with punchy, modern prints and high-voltage colourways. Think ’70s drama meets 21st-century refinement. Rene’s finished collections are characteristically striking, but chuck on a pair of sneakers and the pieces are instantly everyday-appropriate.

Keen to learn a little bit more about the celeb-favourite label? We were too. So, we spoke to Rene about her design process and styling tips for the latest Lisou drop.

YOUR GUIDE TO ELEVATED EVERYDAY DRESSING

Want to take the fuss out of dressing? Add instant polish to your everyday look with Spirit & Grace’s irresistably wearable new collection…

For a lot of us, picking an outfit each day is comparable to playing dress-up. That same excitement hits as we peer into our wardrobe and, piece by piece, assemble the perfect look. But even if you can relate, you’re probably also familiar with the dreaded ‘style rut’; when you feel more uninspired than excited as you riffle through your closet.

Which is why having those fail-safe pieces, and knowing how to style them, is essential. With the help of new Atterley brand Spirit & Grace, we’ve pin-pointed the qualities you should look for when building an easy everyday look.

Emily Holmes-Naden, Spirit & Grace’s founder and designer, knows the value of timeless, throw-on-and-go staples. “I create pieces that will effortlessly slip into women’s wardrobes and are not dictated by short-lived, seasonal trends.” Her line of elegant wrap dresses, printed midi skirts and romantic blouses is the epitome of versatile. While easily dressed up for after-dark occasions, the collection is best suited to minimal yet impactful everyday-wear. Don’t believe us? Scroll on to see how we’re wearing our Spirit & Grace picks now.