This emerging label’s capsule collection of polished basics and effortless dresses is super relevant for how we’re approaching everyday style.

There’s been a definitive shift in wardrobe habits in the last year. The fashion rules have been revised as the world looks to invest in lasting core pieces that stay classic. 

SaintBy is the latest in a wave of designers embracing minimalism and simplicity. Anna Baj founded the brand two years ago, capturing a contemporary chic aesthetic in her tonal lookbook that holds the secret to versatility and easy elegance. The loungewear, tactile knitwear and understated dresses and separates are pared-back yet still feminine. SaintBy welcomes a neutral palette and the pieces form a strong closet foundation. SaintBy also values quality and the collection is sewn by skilled local artisans in Poland. 

If you’re looking to refresh your work-from-home look or nail your between-season attire, look to this emerging label. SaintBy knows how we want to dress right now…


According to our resident style experts, these tried-and-tested looks should be on your 2021 wishlist.

This January looks a little different, and with fewer occasions to dress up for, we’re all revaluating the contents of our closets. But pandemic or not, a new year means a fresh start – and our clothes are no exception.

As always, our Boutique Buyers are being thoughtful about which pieces to invest in, prioritising lasting investments over transient trends. And with so many years’ experience to inform their shopping choices, they know just which styles are worth a second look. So, scroll on to hear which pieces our buyers recommend wearing on rotation.


Brix + Bailey is the transatlantic accessory label marrying the aesthetics of two major fashion capitals – London and New York.

The brother-sister duo joined forces from across the pond to launch their talking-point accessory label. London-based Brix, the sister, and New York-based Bailey, the brother, debuted at LFW five years ago. It launched them as a name-to-know for handbags that push boundaries through colours, leathers and linings.

It’s all about the details for this collection, and their childhood illustrations inspire the quirky-cool mood. Brix + Bailey pay homage to classic styles yet transform totes, backpacks, clutches and more into daring contemporary characters by favouring polished accents, vibrant finishes and soft, ethically-sourced hides. However, functionality isn’t lost to looks; roomy interior pockets and subtle secure openings ensure our daily essentials have a stylish home. 


Coco & Kinney was launched by a female design duo who’s carefully thought-through pieces can be adapted to suit your signature jewellery style. 

A passion for gemstones and colour is what gave this irresistibly affordable label life three years ago. Coco & Kinney have it all; stackable rings, on-trend chains, delicate medallions, studs, cuffs and hoops for the perfectly curated ear with features in Vogue, Woman & Home and The Times. The best part? These handcrafted accessories are designed to be worn in more ways than one. 

Jewellery that makes even your yoga pants feel more put-together? Amazing. Jewellery that you can customise to take your look from simple to statement? Even better. Coco & Kinney have many earrings that can be split into a simpler stud for a pared-back approach, or mix-and-match tops and bottoms for a truly unique earring combination for your accessory repertoire. There are looks for ladies drawn to colour, and for those who love nothing more than a well-placed gold accent. 

The mood-boosting properties of sparkles are next to none and with little incentive to dress up these past few months, jewellery is where we’ve stubbornly channelled our urges to feel fancy.


Soho Grit is the new kid on the block for at-home wardrobe basics with a collection of sneakers and sweats inspired by the eclectic heart of Soho, London.

Soho Grit is all for keeping things casual. The grunge and edge of a city district owning its reputation for pulsing nightlife energises the drop of streetwise staples. The urban influences have resulted in pared-back sneakers, sweatshirts, hoodies and tees for the modern man who favours minimal, functional and fresh design. 

The thick treads of the sneakers and boxy fits of the tees and sweatshirts rebel against traditional notions of menswear but a monochromatic neutral, black and white palette keeps this capsule of stylish basics distinguished. 

A shift to a new normal of working and socialising means many of us have changed the way we dress when at home, and comfort is increasingly favoured. Soho Grit answers our call for elevated casual with easy-wear kicks and separates taking the fuss out of everyday dressing. 


Atterley Boutique and Spitalfields style destination The Mercantile is an independent hot-spot for inspirational East London style. Their store showcases an eclectic blend of emerging labels alongside unusual finds from British, Parisian and Scandinavian designers. Owner and buyer Debra McCann talks us through the it-buy labels she’s bookmarking for AW18.

“As The Mercantile London enters the new fall season, the last of the sun-baked days cool down with a reflective mood. Drawing from the memories of an intense Indian summer, the fall collections retain their strength but add a quietness that softens as we head into the new season. Expect a kaleidoscope of fresh new colour and print alongside textural knitwear and the most incredible denim.”


In the market for expressive prints and vibrant weekend staples? This emerging sustainable label should be on your style radar. 

Brava Fabrics has been on a mission to bring more trust, respect and transparency to the fashion industry since launching in Barcelona in 2015.

The brand offers unique wardrobe cornerstones designed with comfort and sustainability in mind, made by hand from low-impact or recycled materials like organic cotton sourced from Spain and Portugal. Brava Fabrics’ fun prints and fresh palette of warm blue, spring green and mustard accents have earned it the attention of fashion editors at GQ, Esquire and The New York Times. “For us, fashion is more than just seasonal it-pieces,” says the team. “We are not chasing the latest trends – our goal is to create timeless and durable pieces that are made to last.”

If this is an attitude you can relate to, keep scrolling to explore your new off-duty style staples.