Chris Terry, Founder & Buyer of Atterley Boutique The Modern Draper, tells the story behind his much-loved men’s style destination.

The Modern Draper launched their first store in April 2017. Chris, along with his partner, Lisa, run the shop in the market town of Beverley, Yorkshire. They love the location so much, they opened a second boutique last year. The first is the place to shop for the perfect blend of heritage and contemporary labels, while the second concentrates more on sport, streetwear and outdoor lifestyle brands.

Chris has worked from the ground up; from serving on the shop floor to working on the brand side as an agent, and now running his own boutiques. His thirty-plus years of experience is clear in the brand mix at the Modern Draper. Chris and Lisa cater to style-conscious shoppers, stocking premium apparel, footwear and accessory names like John Smedley, Norse Projects, Nudie, Sebago and Veja.

But don’t take our word on it. Hear from the founder himself about how this boutique came to be. 

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