alistair grey

DRESSING FOR THE NEW NORMAL

Alistair Grey is the new label to know for elevated casual with a moody edge. Here’s why we’re shopping.

The unisex collection of laid-back tees and sweatshirts launched last year with two goals in mind – to encapsulate individuality and put fit and fabric first. Their illustrative designs are canvases for works of art; reimagined classic paintings have been remixed with grundy graphic elements. It’s another way this label rebels against orthodox ideas of refinement. 

Alistair Grey has a distinctive streetwear vibe embracing style, swagger and confidence. The easy separates are upgraded by the use of eco-friendly materials like organic cotton to create a luxurious, soft-touch feel. “We have an initiative where superior quality, excellent craftsmanship and longevity are never second best,” they say. 

The new normal and transition to at-home working and socialising has been the catalyst to shift what’s practical in our wardrobes. The importance of casual-cool pieces that are polished, long-wearing, comfortable and simply make us feel good is now at the forefront of our minds. Alistair Grey reimagines downtime dressing with pieces proving relaxed doesn’t have to be slouchy. 

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