STYLE INSIDERS LOVE THIS MOOD-LIFTING LABEL

Longing for a clothing line that’s fun, feminine and feel-good? Meet Phoebe Grace, the forward-thinking British brand to know & shop this summer.

Spotted on many a style insider, Phoebe Grace has already made its mark on the fashion world – and it’s easy to see why. The British-made clothing is ultra-feminine, beautifully crafted and worthy of every woman’s wishlist.

Founded by a mother-daughter design duo in 2017, Phoebe Grace has fast become a favourite among London’s resident fashion pack. Magazine editors and reality stars, including Millie Mackintosh and Rosie Fortescue, have sported the label’s eye-catching prints. Signature botanical patterns and nostalgic motifs set the pieces apart, as does the innovative use of fabrics. Made from recycled plastic bottles, the just-dropped summer collection is an exciting step forward for the brand.

With tasteful nods to the ’60s and ’70s, including bold flower prints and elegant shift shapes, Phoebe Grace takes the best of retro and makes it contemporary. So, if you like vintage-inspired clothing with editor approval, get acquainted with this new name to know…

MEET YOUR NEW GO-TO SNEAKER LABEL

Combining minimal design with a contemporary colour palette, British sneaker brand Unseen Footwear is the new name to know. Plus, for a limited time, enjoy 25% off the entire collection…

There are few things more satisfying than discovering fresh, versatile wardrobe classics that will stand the test of time. Enter Unseen Footwear, the new London-based label specialising in clean, streamlined trainers. Unseen blends Italian craftsmanship with timeless British design; the result is an understated yet high-quality selection of wearable sneaker styles.

Free from bold logos and colourful accents, you’ll be wearing these paired-back kicks on repeat. Unseen’s styles make a subtle statement without conforming to transient trends, made from the finest materials with comfort and longevity in mind. Look to this independent brand for the finish and feel of a high-end luxury label, without the price tag.

Better yet: everything that goes into making these shoes has been sourced from within 15 miles from the factory. This keeps the label’s carbon footprint low, and their ‘made in Italy’ message authentic. Trust us, every modern gentleman could do with a pair of Unseen sneakers in his collection.

HOW THIS BOUTIQUE IS ADJUSTING TO LIFE IN LOCKDOWN

At a time like this, positive stories have all the more impact. We heard from the team at Cornwall-based Atterley Boutique Roo’s Beach about the forward-looking ways they’re coping with the current crisis.

The ongoing global situation has seen many of our boutique owners temporarily close the doors to their bricks-and-mortar stores. As a result, they’re having to drastically rethink the way they run their businesses. For seaside style destination Roo’s Beach, this means bringing their feel-good fashion to customers via cheerful social media posts, a local pick-up service and online shopping platforms.

Emphasising the need for “happy clothes”, Roo’s Beach stocks colourful clothing from an array of coveted brands. Think mood-boosting florals, rainbow knits and plenty of playful prints. Already a beacon for colour and optimism, we knew there’d be no better boutique to lift our spirits. So, we talked to Roo herself about keeping spirits high, and what the new everyday looks like for her.

ELEVATED LOUNGEWEAR LOOKS WE LOVE

Take your cues from the Insta style-set and opt for a luxury take on loungewear…

Whether you’re working remotely or spending the days with your favourite Netflix show, time at home presents ample opportunity to experiment with your style. Of course, comfort is top priority, and classic loungewear (think hoodies, leggings and non-wired underwear) ticks that box. But it’s important to retain some variety in your everyday getup. No, we’re not telling you to splurge on 10 different shades of your go-to tracksuit bottoms. Instead, curate looks which make you look and feel like yourself – in, or outside your house.

For the style gurus of Instagram, this means finding every possible excuse to chuck on a fancy frock, and dress for the day as if it were like any other. If you’re in need of some inspiration for elevating your at-home attire, look no further than these enviable ensembles…

BEHIND THE BOUTIQUE: LORNA RUBY

For International Women’s Day, we’re celebrating the inspirational female business owners at the heart of our boutique community. Enter Lorna Ruby, the brains behind eponymous boutique and much-loved style sanctuary, Lorna Ruby…

Ex-fashion agent Lorna Ruby runs a small but charming retail space in Devon, where she curates a dreamy offering of covetable pieces you’re about to fall in love with (trust us, we already have). Stocking a mix of established and on-the-rise labels – mostly from France and Scandinavia – the boutique is the product of years spend in the industry. Insider knowledge, combined with inspiration from her travels, motivated Lorna to create her very own fashion destination in 2014.

Today, the must-visit shop is home to an ever-changing selection of on-trend and love-forever styles. From Bellerose‘s chic outerwear to American Vintage‘s staple knits, you’ll find what you’re looking for at Lorna Ruby. With this in mind, we were keen to learn a little bit more about the story behind the boutique. So, we asked Lorna about the experience of running her own fashion-focused business…

SPRING PRINTS TO LIVEN UP YOUR WARDROBE

In a sartorial slump? These three cheerful spring prints will breathe new life into your wardrobe…

Any residual winter hues or moody florals can be safely stored away; spring has arrived, and with it a fresh array of sunshine-ready prints. From painterly patterns to retro motifs, our latest drop of brand new styles is bursting with colour and creativity.

An eye-catching print can make an outfit. Whether you’re loyal to timeless stripes, or are on the look-out for lively new iterations, you’ll find your new go-to print on Atterley. And according to our Boutique Buyers, these are the three you should be sporting this season…

CELEBRATING OUR INDEPENDENT BOUTIQUE COMMUNITY

At Atterley, we believe that boutique owners are the unsung heroes of the fashion world. Independents offer an authentic, memorable shopping experience unlike anything you’ll find on the high street; the personable exchanges, the expert styling advice, the global mix of thoughtfully selected looks and labels. Before they are on the horizon for big box retailers, it’s independent boutique owners, buyers and curators that are the first to discover and support emerging brands and new designers.

Which is why we’ve made it our mission to bring you the best of boutique style from the most stylish retail spaces around the world, shop-able all in one place, from device to doorstep. Offering an artful curation of fashion-forward, unique style finds, our talented Boutique Buyers are at the heart of what we do and forever the driving force behind Atterley.

And with years of experience behind them, our Atterley Boutiques are well-equipped to solve all your style dilemmas. Are you looking for a total wardrobe reboot or a specific look for a special occasion? A vast and varied selection of covetable, and inspiring looks and labels awaits you. If you’re in any doubt, keep reading for a run-down of just what makes our boutiques – and their owners – so special…

SS20 STYLE UPDATE: NEW FROM OUR BOUTIQUES

Summer is fast approaching, so we’re turning our attention to the looks & labels of the season…

Longing for warmer climates – and the outfits to match? From new Scandinavian label Townsfolk to long-time favourite Barbour, our eclectic mix of premium and emerging labels has met all your summer style needs.

Higher temperatures call for a new approach to dressing. Ditch those heavy layers and moody hues and make everyday ease your new mantra. Think breathable fabrics and carefree cuts; muted palettes and simple prints. Creating a wardrobe that is both comfortable and stylish is the key to mastering spring-summer fashion. So, shop smart for the months ahead and scoop up these of-the moment buys, carefully curated by our Boutique Buyers.