Let your outfit do the talking and shop our Boutique Buyers’ selection of playful slogan styles…

Bringing instant impact and a retro edge to your look, the slogan time is a timeless essential for every fashion enthusiast. Over the years, countless designers have tried their hand at the wardrobe icon. From Dior’s headline-catching ‘We Should All Be Feminists’ tee to Bella Freud‘s celeb-approved knits, the slogan spectrum is ever-widening.

This season, we’re favouring the feel-good variety. A colourful top sporting a punchy message or eye-catching graphic is sure to boost your mood. And no one does it better than these need-to-know labels…


More and more designers are tuning into the importance of thinking – and shopping – sustainably. You can too, with our edit of current, eco-friendly fashion brands.

Gone is the notion that sustainable fashion is universally boring. There’s a new tribe of eco-aware labels in town, and they’re proving that fashion can be on-trend, chic and contemporary, without damaging the planet.

Of course, sustainability can mean many things. For some companies, it means being transparent in their supply chains and overseeing working conditions, or collaborating with important causes. For others, sourcing environmentally-friendly and cruelty-free materials is top priority, alongside reducing water waste and the use of damaging chemicals. But it works both ways. While brands are being held accountable for the production of their clothing, we could all benefit from taking a more thoughtful approach to shopping.

The good news is you don’t have to sacrifice your personal style to start dressing sustainably. The spectrum of responsible brands is broader than ever. So, whether you’re a monochromatic minimalist or a French style admirer, you can take part in the slow fashion movement…


In the spirit of independent style, we’re celebrating the inspirational female business owners at the heart of our boutique community. Meet Lucy Benzecry, owner of Notting Hill’s chicest fashion haunt, The West Village.

At the heart of Notting Hill’s paintbox streets sits The West Village, a suitably colourful space where creativity meets fashion. The result is a vibrant, ever-changing haven of contemporary design and own-line printed pieces. The style insider at the helm of the business, former Vogue employee Lucy Benzecry, has made it her mission to create a truly unique shopping destination. From the head-turning window displays to the eclectic mix of global labels, The West Village is nothing if not unique.

But don’t let us convince you – hear it from the founder herself. We talked to Lucy about her rich and far-reaching fashion experience, and how this led her to pour her heart and soul into her very own boutique.


Think you know how to wear florals? Keep your flowery prints looking fresh and spring 2020-ready with these simple styling tricks…

As Meryl Streep’s The Devil Wears Prada persona famously retorted, “Florals for spring? Groundbreaking.” It’s true, wearing blooms at this time of year isn’t a novel idea. In fact, it would be strange not to incorporate florals into your spring wardrobe.

But that doesn’t mean we can’t find new ways to wear the timeless motif. From tasteful print clashes to more abstract iterations, designers and street-style stars alike are getting extra-creative in their spring 2020 looks. Flower power is still reigning supreme, but kept contemporary through niche styling tricks and current colour combinations. So, if you’re seeking a fun, flowery overhaul for the season ahead, keep scrolling for our favourite new ways to style florals…


Add these love-forever mid-season dresses to your basket before someone else has snapped them up…

When in doubt, wear a dress. No other clothing item is as versatile, comfortable and – if you’re wearing one of our boutiques’ picks – effortlessly chic.

We have quite the selection here on Atterley, courtesy of our expert Boutique Buyers. Self-confessed girly-girls will love our floral frocks, from bold, paintbox prints to nostalgic, 70’s-esque blooms. Are you more of a minimalist? Opt for a monochrome shirt dress, or a contemporary slip style. Whatever you’re looking for, we have it at the ready. And better yet: we have it for up to 50% less.

Without further ado, presenting the covetable, wear-on-rotation dresses you didn’t know you needed, straight from our Mid-Season Sale…


Looking for love-forever styles for spring? Introducing Cocoa Cashmere, the feel-good fashion label making mood-boosting knitwear and easy-to-wear silk separates in a delicious palette of paintbox brights and dreamy pastels.

Right now is, sartorially speaking, the trickiest time of year. It isn’t warm enough for breezy cotton dresses, but our heavy winter coats have really started to drag us down.

Enter Cocoa Cashmere, the British brand known for it’s signature mix of stylish neutral knits punctuated with flashes of paintbox colour. If you love Cocoa’s sumptuously soft cashmere then the addition of new 100% silk dresses, jumpsuits and blouses will be jumping straight onto your wishlist. This season the independent label’s inspiration is a colourful mix of playful, retro inspired motifs paired alongside pretty micro polka-dots and punchy, colour blocked shapes. Packing for a weekend away? Make these beautiful cashmere sweaters and silky styles your spring capsule wardrobe essentials.

While all of Cocoa Cashmere’s knitwear is designed in London, it sources its quality materials from family-run Mongolian farms. Overseeing each step of the process, the company ensures every step of the cashmere production is ethical and fully traceable. Get ready to shop this covetable, colourful collection of spring-ready styles…


Blending Scandinavian design know-how with effortless French style-influences, Danish label Second Female is #1 on our buyers’ new season hotlist.

There’s a city-cool sensibility about Danish brand Second Female. Not that this comes as a surprise; the label hails from Copenhagen, arguably the most talked-about destination in fashion today.

Made for the contemporary girl-about-town, you can expect all the qualities you’re looking for from this it-list Scandi label: beautifully tactile knitwear, elegant evening attire and a unique mix of body-skimming silhouettes and dramatic, voluminous shapes.

So, what makes Second Female special? The label takes the best elements of Scandi style and adds a touch of French finesse. Picture the perfect balance between Scandinavian minimalism and relaxed Parisian femininity. Simple cuts are elevated with rich, romantic prints, making the pieces wearable and eye-catching all at once. Elegant wrap dresses and chunky mohair knits are the styles we’re adding to our wishlists – but really, we’re lusting after every piece in the spring collection. You may have already spotted some of these best-selling looks on your favourite influencers…