On the hunt for the new it-brands? According to Atterley Boutique The Dressing Room, these are the emerging fashion labels you should be shopping.
Recognised by Vogue, Stylist and The Telegraph as one of the UK’s most esteemed contemporary fashion boutiques, The Dressing Room is a wonderland of colourful designer finds. Founded by retail trailblazer Deryane Tadd, the style destination houses leading labels as well as unique finds from emerging brands.
Shoppers from its hometown of St Albans – and beyond – are drawn to the store’s alluring curated collections from British, Parisian, LA and Scandinavian labels. Owner and buyer Deryane keeps her loyal customer base in mind at every stage of the buying process.“I instinctively know what my customers will love.” says award-winning retailer Deryane. “We all thrive on styling looks for our ladies in store and online.”
Since 2005, The Dressing Room has built a reputation for being first off the mark in finding fashion’s new it-labels. With styles by core brands J Brand, Sam Edelman and Baum Und Pferdgarten to new kids on the block Apparis, Lily & Lionel, Mercy Delta and Fabienne Chapot, Deryane is a champion of small-scale indie designers as much as established brands. Attending over 100 trade shows annually gives her insider knowledge on new brands to name-check. “We are very much about styling affordable and aspirational brands and collections together. It’s all about getting the edit right for our customers.”
So, if your closet is craving a bit of colour, or you’re looking for the next big it-label, we’ve got just the fashion fix you need. Keep scrolling for an exclusive insight into Deryane’s favourite finds.