While it’s no secret that French women are Fashion’s favourite muse, the essence of their sartorial je ne sais quoi remains a mystery. Beyond berets, Breton tops and Birkin bags, the coveted Parisian style emerges as an attitude above all; a ‘just threw it on’ nonchalance that defies trends and always translates to chic. 

Home to some of the world’s most illustrious design houses and famed couturiers; it follows that in Paris, fashion isn’t just a way of dressing, it’s a way of life. From floral dresses to sultry heels, key pieces are instantly at home in a French girl’s closet. Here we turn our attention to la style Française and take notes on the easy way to emulate outfits our Parisian icons wear on repeat.


It’s never been easier to be sustainable with your style. From Instagram-approved trainers and colour-pop cashmere to modernist hand-crafted jewellery: in recent years there has been a welcome influx of vibrant, innovative and stylish labels offering eco-conscious designs we actually want to wear. It’s ‘in’ to be eco. 

It might come as little surprise that the Fashion industry – after oil – is the world’s biggest environmental enemy. The problem of cheap, fast fashion is one that persists at the peril of the planet, as well as the people and communities behind the production. All too often we compromise quality for convenience in favour of a quick fashion fix.

So what can we do? Buy less and buy better: that’s our Boutique Buyers’ mantra. Look for clothes that were made to last, and consider opting for organic, recycled and responsibly sourced textiles, fair working conditions and transparent supply chains. The easiest place to start? Invest in labels that are already achieving all of the above. Here we highlight three change-making ethical brands shaping the future of fashion – and the environment – with their clean green credentials.


Ready to be inspired by some of fashion’s most influential women? We asked three of Atterley’s award-winning boutique owners, with inspirational stories of their own, to name the female designers and creative directors they respect the most. 

We all know that clothes we wear relate to so much more than passing seasonal trends. They allow us the freedom to express our individuality, our personality, and our creativity. They can empower, embolden and inspire. In an often male-dominated industry, this is our opportunity to support fashion made for women, by women. To celebrate the return of International Women’s Day, we bring you a specially curated edit of the female designers and women-led labels that have changed the game and blazed a trail for generations to come.