Fashion Month has evolved to become so much more than a preview of designers’ and brands’ latest collections. While future trends unfold on the catwalks, it is on the streets where the most blog-able sartorial moments occur. From Scandi style capitals Copenhagen and Stockholm to big-hitting headliners New York, London, Paris and Milan, we can reliably count on the industry’s best-dressed to turn out for a month-long street style showcase, providing a visual feast to inspire our shopping carts and wishlists alike.

When taking a closer look at how these stylists, editors, bloggers and Instagrammers create their ensembles, an unexpected pattern emerges. What becomes ever apparent is that these tastemakers have mastered the art of the ‘instant impact outfit’. That is to say, capsule wardrobes curated to attract the shutter clicks of the most revered street style photographers and cause a flurry of regrams, tweets, pins – you name it. So how can you apply this formula to your own outfits, and your own personal style? Here we unpick the three key looks we’ve found to be essential to this distinctive oeuvre of dressing.