THE BACKPACKS MADE FOR THOSE ON THE MOVE

Doughnut Accessories have a passion for creating unisex backpacks with utilitarian design aesthetics that don’t skimp on style. 

What started out as a shared love of travel became a global brand that’s quickly gained a cult following online. It’s not hard to understand why. The lightweight collection is built for daily use with heavy-duty pockets well-suited for all your personal and tech essentials. 

You can find practical details like ergonomic straps, padded compartments and hidden zippers – made for roaming, commuting or adventuring. The selection of mini, medium and large backpacks sit perfectly at the crossroads of functional and cool.  

The humble backpack has reached new heights, no longer reserved solely for leisure. And, as the world leans towards a more casual approach to dressing as many of us adjust to a new standard of normal, these versatile backpacks are the edge we need to balance relaxed with polish.

OUR BOUTIQUE BUYERS’ FRENCH STYLE PICKS

Want to emulate your favourite French muses? Hear what our expert Boutique Buyers have to say about the enviably effortless aesthetic.

We could wax lyrical about the allure of French style all day long. That Parisian ‘je ne sais quoi’ has inspired and mystified the fashion world in equal measure, leaving us all with one burning question: What is the secret to French style?

Well it turns out you don’t need to go to France to find out. From Brighton to Bologna, London to the City of Love itself, our global boutiques stock the finest French brands around – and you can shop them all right here on Atterley.

But first, why not hear from our resident fashion experts? These three boutique owners were our first port of call when it came to brushing up on le style français.

A BUYER’S GUIDE TO WINTER WEEKEND STYLE

Got the cold weather blues? Atterley Boutique Sass & Edge’s selection of winter wardrobe essentials is guaranteed to cheer you up. 

The transition into full-on cosy mode is officially upon us, and a steady stream of festive activities is imminent. Soon we’ll be thrown into Christmas tree decorating and mulled wine drinking – and we couldn’t be more excited.

But with the festivities comes an inevitable temperature drop. To beat the cold, we’re looking to Atterley Boutique Sass & Edge, an independent womenswear store in the heart of Winchester. Run by stylish duo Sally and Rachel, the boutique is a go-to for off-duty weekend essentials, high-quality classics and new brands to bookmark. Rest assured, their selection of luxe knitwear, covetable coats and party getup is a cure-all for your winter wardrobe woes.

“The key pieces we’ve chosen for our winter wardrobes are faux fur jackets and gilets, gorgeous denim, silk shirts and soft cashmere.” Sally tells us. “We also love dresses layered with chunky knitwear, leather jackets and boots.”

Sound like your kind of look? If so, start prepping for your festive days out and shop Sally and Rachel’s cold weather picks…

THE COSIEST KNITS & HOW TO WEAR THEM

Knitted layers are a wardrobe necessity at this time of year. See the reach-for winter wares that are selling out fast, and how we’re styling them into easy everyday looks.

Winter is well underway, and we’re relying on chunky-knit jumpers and cardigans to get us through the cold front. This year, our boutiques have treated us to a tactile array of cosy knits you won’t want to take off. From thick embroidered cardis to slimline cashmere turtlenecks, there’s a super-soft layer to suit every style.

But, as always, we have our favourites – and so do you. Scroll on to see the best-selling knits you’ve been adding to your baskets, plus our top tips for how to wear them.

UNIQUE GIFTING IDEAS FROM OUR BOUTIQUE COMMUNITY

Gift clever this Christmas and discover our edit of stylish finds to give & receive, curated for you by our boutique community.  

Halloween is behind us, the fairy lights are coming out – it’s official: the holiday season is in full swing. With the mounting excitement comes the mounting pressure to find that elusive perfect present. There are few things more satisfying than handing someone a gift you know they’ll cherish; the kind of find that has your loved one’s name written all over it. But alas, not everyone is so easy to shop for.

Don’t panic, though. Thanks to our style-savvy Boutique Buyers, that winning gift has never been more attainable. Better yet, we guarantee you’ll find something unique and extra-special for those deserving recipients. Be it a cosy cashmere loungewear set or something shiny for the magpie in your life, the perfect present – big or small – is just a click away.

THE RETRO AESTHETIC STYLE INSIDERS ADORE

The emerging label, known for its dreamy dresses and painterly hand-drawn prints, provides us with some much-needed sartorial escapism for the autumn-winter season. 

Phoebe Grace’s signature prints are transformed with a moodier colour palette that’s no less dreamy. The offering of prairie-like dresses and whimsical separates relishes the brand’s ultra-feminine reputation and penchant for throwback vintage glamour. 

The body-skimming silhouettes are a tasteful nod to a bygone era, while the oversized botanical-inspired motifs – printed using a modern digital textile process requiring less water and ink – keeps period detailing like gently puffed shoulders, delicate covered buttons, nipped waists and full sleeves contemporary. And, while Phoebe Grace takes their design influences from the past, they’re also keen to embrace the future. This year, they introduced a groundbreaking fabric made from recycled plastic bottles and have used it for the entirety of their autumn-winter lookbook. 

The maximalist aesthetic is well-earned and loved by style insiders like Alexandra Shulman, Christine Lampard and Trinny Woodall. Phoebe Grace reaffirms the joy of fashion with a wearable collection that’s just the right amount of playful and polished.

BEHIND THE BOUTIQUE: TTLL

Thomas Rottbøll Andersen opened his Copenhagen based boutique TTLL with the objective of offering a lovingly curated selection of new and known Scandi brands.

Atterley Boutique TTLL is the place to go for versatile and contemporary womenswear at its city-centre location in Copenhagen, Denmark. Thomas provides beautifully simple, minimal foundation pieces and a mix of bold, colourful looks that have become synonymous with the new Scandi design set.

He makes it easy to achieve a more personal flavour of effortless Scandi style, hand-picking the love-forever garments hanging on the store’s reclaimed steel rails. You can expect an inspiring mix of up-and-coming and established brands, his only criteria that pieces work for you and not against you. Thomas says, “I love getting to know my customers and building a relationship that’s more than just being the salesperson.”

We spoke to Thomas about his boutique journey, what Scandi brands are exciting him and why he thinks Scandi style has such a global appeal.

DRESSING FOR THE NEW NORMAL

Alistair Grey is the new label to know for elevated casual with a moody edge. Here’s why we’re shopping.

The unisex collection of laid-back tees and sweatshirts launched last year with two goals in mind – to encapsulate individuality and put fit and fabric first. Their illustrative designs are canvases for works of art; reimagined classic paintings have been remixed with grundy graphic elements. It’s another way this label rebels against orthodox ideas of refinement. 

Alistair Grey has a distinctive streetwear vibe embracing style, swagger and confidence. The easy separates are upgraded by the use of eco-friendly materials like organic cotton to create a luxurious, soft-touch feel. “We have an initiative where superior quality, excellent craftsmanship and longevity are never second best,” they say. 

The new normal and transition to at-home working and socialising has been the catalyst to shift what’s practical in our wardrobes. The importance of casual-cool pieces that are polished, long-wearing, comfortable and simply make us feel good is now at the forefront of our minds. Alistair Grey reimagines downtime dressing with pieces proving relaxed doesn’t have to be slouchy.